Friday, February 23, 2007

Easily my favorite product placement in recent memory occurred during last Monday's 24. After literally getting a drill in the shoulder and subsequently giving a lunatic the capability to arm suitcase nukes, our dear friend Morris O'Brien had a wee bit of trouble reintegrating into his work environment. Off to the corner store he went, which is never a good sign for a recovering alcoholic. Morris promptly bought a bottle of scotch, followed by a request for some Altoids. Cue camera pan in on curiously strong mints. I really wanted Morris to break the fourth wall, turn to the audience and say "Have you just fallen off the wagon and desperately want to hide your relapse from your employer and/or loved one? Try alcohol masking Altoids. Also available in cinnamon and wintergreen." Then again, I also really wanted Papa Bauer's text message to Jack to say "Call Rolo Tamasse" Last, but not least, how great was President Logan's "I'm in Witness Protection now" beard. Because, after being a traitorous President, a scruffy beard is really going to help you blend in and live a normal life in Bumble Falls, North Dakota.


Ngewo said...

I just stumbled upon your blog. Like what I have read.

During the episode of 24, after the Altoids incident, I kept expecting Elaine to pop up and ask if anyone wanted a Snapple.

Anyways, keep up the good work.

Tony said...

Dude, I had the exact same reaction to that!

I think the best product placement ever was in Back to the Future, however. They promised California Raisins that BTTF would do for raisins "what E.T. did for Reese's Pieces." Then they put a California Raisins ad on a park bench with a bum sleeping on it. The producers actually refunded the ad money they got from California Raisins.

Despite 24's crazy analyitical leaps, I still love it.

Alex said...

Dude, Altoids definitely don't work anyway.

My Professors can still smell the Balvenie on my breath.