Friday, February 23, 2007
Easily my favorite product placement in recent memory occurred during last Monday's 24. After literally getting a drill in the shoulder and subsequently giving a lunatic the capability to arm suitcase nukes, our dear friend Morris O'Brien had a wee bit of trouble reintegrating into his work environment. Off to the corner store he went, which is never a good sign for a recovering alcoholic. Morris promptly bought a bottle of scotch, followed by a request for some Altoids. Cue camera pan in on curiously strong mints. I really wanted Morris to break the fourth wall, turn to the audience and say "Have you just fallen off the wagon and desperately want to hide your relapse from your employer and/or loved one? Try alcohol masking Altoids. Also available in cinnamon and wintergreen." Then again, I also really wanted Papa Bauer's text message to Jack to say "Call Rolo Tamasse" Last, but not least, how great was President Logan's "I'm in Witness Protection now" beard. Because, after being a traitorous President, a scruffy beard is really going to help you blend in and live a normal life in Bumble Falls, North Dakota.